As thousands of people converge on Austin, Texas for SXSW Interactive, Momentum has two panels that you won't want to miss. Add them to your calendars now, you won't want to miss them!
Everyone's a Little Gay: Thanks, Social Media!
Sunday, March 15 JW Marriott
5:00PM - 6:00PM Room 404
Graham Nolan (VP, Director of Marketing Communications, Momentum Worldwide)
Edward Revis (Director, Strategy, Essence Digital)
We challenge you to find us the most severe homophobe who won’t engage with a Facebook post from George Takei. OK, well, maybe that’s extreme, but the fact is that social networks are exhibiting statistical evidence that they’re becoming a big front for the love moment.
Love is Love.
It Gets Better.
Obama tweeting for gay marriage.
Is everyone finally able to admit they’re just a little gay? Or is it that dissent is finding its voice elsewhere? What is the true impact of social media in the battle for acceptance? A digital media expert and a comedian in the brand business - both of whom are a little gay - will talk about how the love online is making a difference in the larger world.
Porn, the Quiet Pioneer of Marketing
Monday, March 16 Hyatt Regency Austin
3:30PM - 4:30PM Hill Country ABCD
Chris Czmyrid (Creative Director, Momentum Chicago)
Allen Stein (High Tech Low Life, Home Grown Video)
Farrell Timlake (President, Home Grown Video)
Porn has always led the way when it comes from marketing. Yes, it’s forbidden and dirty and demonized (until you’re alone) but think about it: Porn embraces every new medium, and storytelling technology, and every form of user experience, and adopts it early. They’re not afraid to take risks, and porn marketers face many of the challenges of a highly congested, commoditized category. So let’s learn from them, and the PornHub "Give America Wood Campaign,” and what makes porn content followable and shareable – something all marketers in the modern age strive for but few achieve. Porn’s marketing and tech advancements have arguably made the Internet what it is today. Amazon and e-bay wouldn’t exist if it weren’t for Porn’s advancements in E-commerce – and family home movie night wouldn’t be possible if not for Porn’s video streaming technology. And they’ll soon be working to make virtual reality technologies the reality we always hoped they’d be.
So, let’s talk about porn.