NEW YORK – MARCH 26, 2015 – Effective immediately, Jason Alan Snyder has been appointed to the newly created position of Chief Technology Officer, North America for brand experience agency Momentum Worldwide. Previously SVP, Group Director, Creative Technology and Integrated Production, the new position will see Snyder leading all technology products and services that the agency creates for a client roster including American Express, Microsoft, Coca-Cola, United Airlines, U.S. Army, Mondelēz International, and more. Snyder is based in New York and reports to EVP, Regional Director of North America Donnalyn Smith.
Upon joining the agency in March 2013, Snyder was instrumental in the creation of American Express’ award-winning “Art and Sound of Tennis” experience at the 2013 U.S. Open and the Bentley Studio Experience, along with numerous other client intitiatives. In April 2014 Digiday profiled Snyder calling him “the embodiment of the new agency creative.”
An inventor, before and since joining Momentum, Snyder holds numerous patents and his most recent product, Luci, a solar powered lantern, was widely hailed at the Consumer Electronics Show where it earned the rare distinction of winning the coveted Innovation Award in both 2014 and 2015 from the Consumer Electronics Association winning for outstanding design and engineering of cutting edge consumer electronics products. The lantern is also nominated at the upcoming Danish Index Awards which celebrate design and products that improve the lives of people around the world.
He has spent nearly a decade with various Interpublic Group agencies, including serving as a founding member of Deutsch’s interactive group, iDeutsch and as SVP, Innovation at MRM/McCann. Over his career he has worked with brands such as Google, Facebook, HBO, IKEA, Johnson & Johnson, Proctor & Gamble and Nike. He has also previously held positions as head of product design at AOL and at Yahoo! Music.
“In his role as a futurist, technologist and inventor, since joining Momentum, Jason’s creative and strategic thinking has elevated our work to a whole new level. His ability to look at and understand what will be happening in the months and years ahead enables us to provide our clients with best-in-class, future-proofed, solutions,” said Momentum Worldwide Chairman/CEO Chris Weil. “Jason’s background as an inventor and white-space thinker is in high demand from our clients who consistently praise how he has helped take their brand’s assets further than they ever thought possible through his forward-thinking.”
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ABOUT MOMENTUM WORLDWIDE
It's not about what brands say. It's what they do that matters. People are no longer satisfied with simply "hearing" a brand's message; now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for the best brands in the world. We do this with expertise in business and communications strategy, idea and content creation, and flawless execution across every possible touch point—including events, sponsorships, promotions, advertising, shopper and retail, music, entertainment, social, digital, product and package design and beyond. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Mondelēz International, Microsoft, Walmart, William Grant & Sons and many more.
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Contact: Graham Nolan
VP, Marketing Communications NA