FORMER ARC CREATIVE DIRECTOR TO LEAD MIDWEST REGION
Chicago – OCT 17, 2015 – Previously of Arc Worldwide, Matt Denten joins total brand experience agency Momentum Worldwide as SVP, Midwest Executive Creative Director, based in Chicago. Effective Monday, October 20, Denten will lead Momentum’s creative teams in St. Louis and Chicago in the conception and execution of unprecedented marketing solutions for brands including the U.S. Army, Mondelēz International, United Airlines, Energy Upgrade California, Constellation Wines and more.
Over the past 16 years in Chicago at Arc Worldwide, he rose to the rank of SVP, Creative Director with award-winning work for clients such as MillerCoors, Kellogg’s, Coca-Cola and McDonald's. A highlight of his work at Arc was the Coca-Cola Arctic Home campaign which won at the The One Show. He also led the Miller High Life Veterans program where Iraq and Afghanistan veterans were welcomed home from overseas with High Lifes; this work was honored with two Reggies. Further, he led agency efforts to reinvent McDonald’s retail identity.
In addition to The One Show and the Reggies, Denten’s work has been recognized by a variety of shows including the Effies, POPAI, Hub and Design of the Times, among others. Denten has also served as a judge of the Pro Awards in 2011 and 2012. As well, he is an adjunct professor at Loyola University in Chicago, leading a graduate level promotional marketing course this past summer.
“Matt Denten is an exemplary creative talent and we are excited to have him lead our Midwest region. He is a creative force—a fine balance of inspiration, passion and process—and an experienced leader of large creative teams,” said Momentum Worldwide CEO Chris Weil. “Matt’s commitment to building great creative work and his leadership style are a perfect match with Momentum and we’re excited to work with him and welcome him to the family.”
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ABOUT MOMENTUM WORLDWIDE
It's not about what brands say. It's what they do that matters. People are no longer satisfied with simply "hearing" a brand's message; now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for the best brands in the world. We do this with expertise in business and communications strategy, idea and content creation, and flawless execution across every possible touch point—including events, sponsorships, promotions, advertising, shopper and retail, music, entertainment, social, digital, product and package design and beyond. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Mondelēz International, Microsoft, Walmart, William Grant & Sons and many more.
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Contact: Graham Nolan
VP, Marketing Communication NA