Newly created role places McNulty at lead of international business growth for agency network
NEW YORK – March 15, 2013: Today, Momentum Worldwide CEO/Chairman Chris Weil has appointed Kevin McNulty to the newly created position of President, International. The role places McNulty – a member of the Momentum team since 1995 – at the forefront of the agency network’s business growth, product, strategy, development and marketing across EMEA, Asia-Pacific and Latin America.
Prior, McNulty served as Momentum’s global Chief Marketing Officer and will manage the responsibilities of that role until they are transitioned in the near future. McNulty reports to Weil as does Donnalyn Smith, head of Momentum’s North America operations.
“Kevin’s passion for our agency, his great global relationships and his untiring commitment to our clients’ business make Kevin the perfect individual to lead our continued growth across our international markets,” said Weil.
As CMO, he directed all communications, branding, marketing and new business activities for the company’s offices in 50+ countries. During his tenure at Momentum, McNulty has built international experience with previous leadership positions managing the network’s Asia Pacific and EMEA regional operations. One of the original purveyors of “experiential branding,” Kevin formed ad:vent in 1992, which was subsequently acquired by McCann-Erickson and folded into Momentum in 1996. Kevin started his career at J. Walter Thompson, working in the Los Angeles and New York offices.
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide (www.momentumww.com) is in the business of co-creating. We co-create with brands and people — instead of for people — to entertain, to connect, to inform, and to provide experiences that are worth sharing. We partner the world’s best brands with the brightest talents on events, sponsorships, promotions, strategy, advertising, shopper marketing, music, entertainment, social media, content, design and beyond. Our marketing approach values authentic stories and engagements above all else. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Kraft, Microsoft, William Grant & Sons, Subway and many more.
VP, Marketing Communications, North America
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