As marketers increasingly move to reach distracted consumers through in-person experiential marketing activations, more and more brands expect their agency partners to follow along. The list of shops launching their experiential divisions grows longer by the day, and its growth shows no signs of slowing down.
This week, Momentum's chief creative officer, North America, Omid Farhang, calls out Preacher's 'Bullshit Free' campaign for Vital Farms as a shining example of how marketers and brands can build trust through honesty. See all the creative by clicking the creative works box below the commentary.
A Premier League fan park in India aims to inspire visitors with a wealth of football-related entertainment and information.
The event, the second of its kind in India, is intended to give people the chance to experience being a professional footballer by measuring the speed and accuracy of their kicks and seeing how they compare with the Premier League's players.
At the recent Maxi Midia conference in Brazil, Momentum CEO Chris Weil took the stage highlighting the importance of building experiences to build strong relationships with consumers.
Business never stays the same, and neither should your agency. Here, industry leaders—including Momentum CEO Chris Weil—describe the best changes they've made along the way— moves that run the gamut from cosmetic to existential.
Too many brands allow their partnerships to quickly fizzle out after the campaign's climax, but there are ways to make the most of your investment over the longer term, says Momentum Worldwide president Luke D'Arcy
For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated section within the official USTA app and its biggest Cardmember Club to date.
For the second straight year, Verizon's Super Bowl experience was named Best Sports Marketing Invention by the Adweek Project Isaac Awards.
One year ago, Verizon CMO Diego Scotti sent a letter to all of the brand’s agency partners. In that letter, Scotti called on each of the 11 agencies on the Verizon roster to focus on improving the number of women and people of color working for them.