Momentum CEO Chris Weil writes in Adweek that “in order to truly drive client growth [agencies] must continue to lead with creativity—but now infuse that creativity with a leading role in data and technology and a new talent configuration to support it.”
Momentum UK’s ECD, Mike Kettles shares some thoughts on trends in event technology with Campaign
Momentum’s Chief Technology Officer, Jason Alan Snyder, has joined the Rutgers University Cybersecurity Advisory Board, where he will help launch a new Cybersecurity curriculum at the Rutgers Center for Innovation.
Chief Technology Officer Jason Alan Snyder points to the quality of the customer experience as brands seek more opportunities to bring services into people's homes.
Last summer, Heather Salkin, svp of innovation for North America at experiential agency Momentum Worldwide, had to be in two places at once: American Express’ virtual reality demo at the U.S. Open in New York and with her family at a New Jersey beach. Normally, Salkin would have had to forgo her vacation to attend the tennis tournament. Instead, she used one of Momentum’s traveling robots to appear at her client’s event while she relaxed 160 miles away.
Momentum NA Chief Marketing Officer Richard Black has some advice for brands and agencies looking to utilize technology in their next piece of work.
On Valentine's Day, global Chief Technology Officer Jason Alan Snyder shares some thoughts with Adweek on the relationships people have with their AI virtual assistants, and the ones people may develop in the future.
Momentum UK's Dean Taylor writes:
By the year 2020, there will be more than 26 billion connected devices, which is double the number of tablets, smartphones, and PCs combined. From an evolution point of view this provides unprecedented access to customers and more data generation than ever. Today, Mr Wanamaker would be in his element but would now face the same challenge as the rest of us - how do we use this as a force for good and truly improve the consumer experience?
Global Chief Technology Officer Jason Alan Snyder advises businesses not to lose sight of the human factor when creating artificial intelligence, reminding marketers that ultimately we're creating products for people.
Our head of Integrated Production, Melissa Hamilton, predicts what trends are going to be leading the way in event technology in 2018.