NEW YORK, May 7, 2018 -- Momentum Worldwide, in conjunction with The Moore Group, today announced the formation of First Cut, an enhanced golf division within Momentum Worldwide. This enriched agency partnership has been established to further the ambitions of both groups to meet the brand representation and activation needs of companies in the global golf space.
Momentum UK’s ECD, Mike Kettles shares some thoughts on trends in event technology with Campaign
Momentum UK President Luke D'Arcy shares his thoughts with Forbes on the news that the Madison Square Garden Company is expanding for the first time out of the US, building a new venue in London.
American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on the game.
Esports lead Glenn Minerley writes that improving the fan experience is something brands can do right now at live Esports competitions and has suggestions on how brands can do so.
Momentum became the first-ever experiential advertising agency ever named to the Ad Age "2018 A-List Standout" in consecutive years.
Event Marketer looks at the best experiential marketing surrounding the Super Bowl and highlights our work with American Express and Verizon as two of the standout programs.
In BizBash, our innovation lead, Heather Salkin, shares her thoughts on the Opening Ceremony for the Pyeongchang Olympics.
Momentum President and CMO Kevin McNulty writes on the challenges that brands must face head on when partnering with a live, global event like the Olympics.
NEW YORK A new portfolio of credit cards from Hilton and American Express offers perks including access to experiences related to food, travel, sports, and music. To celebrate the launch, the two brands hosted an immersive event for card members, influencers, and press on January 30 at the Conrad New York, with areas inspired by those four themes.