A new study by global brand experience agency Momentum Worldwide revealed that 53 percent of gamers believe that more people will watch video games than traditional sports by 2022. The group got its info from 2,260 gamers, which Twitch gave access to via the site’s Power Research Group. Twitch is the leading game-streaming site, with over 100 million users a month.
New York summer intern Sarah Kassel talked about the draw of Pokémon Go with our CEO Chris Weil and he shares his views on why the game has taken the country by storm, and what we can learn from it.
Momentum Brasil President Maria Laura Nicotero writes in Adweek that "The Rio Olympics bring opportunity for brands to build and maintain a positive image and take their awareness to the next level. This is an experience where "like" can become love."
As an experience creation agency, our team’s daily experiences mean a lot to us. Join our interns as they share their experiences via a multi-part blog series chronicling their summer journey here at Momentum.
First up, Illiade Stieglitz, working with the American Express music team in New York, shares her initial experience.
CEO Chris Weil and a number of Momentum NY employees joined with New York City high school students to give them a taste of the real world of advertising on Wednesday at ReACT, an advertising competition sponsored by the 4A's.
PR Newser writes about our recent panel discussion and presentation of our We Know Music research as part of Fast Company's Innovation Festival in New York,
Millennials (that's 18-34-year-olds) are more like to recommend brands who sponsor music events.
That's according to a new study, conducted by music marketing agency Momentum Worldwide and concert promoter AEG Live, who surveyed 1,048 people (75% of whom were aged 18-34).
BizBash takes a look at the Facebook IQ events we created in partnership with Facebook that are geared towards sharing Facebook audience data with ad agencies and advertisers.
When are you more entertained? During the Super Bowl game or during half-time while watching a flailing costume shark?What are you more likely to share? Content from a concert or a tournament? As with all things in the world of marketing, the lines are blurring. Where does sport end and entertainment begin, and vice versa? And what the heck does that mean for dollar spend?
Join us for a provocative look at how marketing changes based on the diminishing distinction between entertainment and sports.
CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.