Change is in the air at McDonald's, Bumble, Momentum Worldwide, The Martin Agency and others.
The theme for this year’s International Women’s Day is clear: Do. Actually do something about equality: implement flex-work so women aren't penalized for having children, change agency structure so more are offered the same opportunities as men, fire those who don’t believe in this. Hashtags and token speeches were for 2017—now is the time for action.
It’s clear that agencies and brands are doing more in 2018 as conversations around inclusion (and basic human dignity) continue to dominate the industry, with flames fanned by the #MeToo movement.
Here’s how some of them are celebrating International Women’s Day:
Flex work initiatives launch today. It comes after an internal survey revealed that 83 percent of respondents would leave the ad industry if they couldn’t find work-life balance, and 40 percent admitting they’d head for the nearest exit without another job lined up.
"Our industry is losing too many talented people to unreasonable demands that put unnecessary strain on families," said Donnalyn Smith, North American president at Momentum. "As a mother of three, I’m proud of the new policies we’re initiating and look forward to working with all our staff on putting them into practice." ...