If great work is the calling card of an inspired work environment, the event industry has some of the best places to work in corporate America. Our biannual special report on the Best Places to Work in Events offers a rare look inside the companies and cultures where inspired ideas are cultivated and top talent thrives.
It’s no small feat, being a Best Place to Work in Events. From the long hours to the crazy travel demands, event marketers are a hardy breed that makes sacrifices not required in many other industries. What keeps them motivated? What makes an event organization an environment where great work gets done? What drives longevity and stickiness when it comes to attracting and retaining the right mix of people and personalities?
To find the answers, we issued a call for nominations late last year, asking brands, agencies and suppliers to tell us what makes their workplaces the best in the biz. Hundreds applied and winners were determined exclusively on the basis of their employees’ responses to an Employee Engagement Survey sent via Quantum Workplace, the world’s leading employee engagement consultancy. Employee responses were calculated to determine the company’s overall score and ranking.
Among insights revealed in this year’s report, we found that despite all of the sweet office spaces and perks event professionals enjoy at their companies, people—the relationships cultivated within the workplace and in the field—remain one of the key factors driving employees to stay long-term at a company. More than a few companies we interviewed mentioned that their people are like “family.” It’s why we focused a good portion of our coverage on the industry’s people, including speaking to hiring managers and new hires about the people in demand in events and the companies and positions in demand, too. We explored how companies are nurturing relationships through meaningful off-sites and inter-office activities. And we asked that coveted millennial cohort what it is they want in a workplace.
In an industry that continues to grow, with more brands supporting experiential in the overall marketing mix and more agencies than ever entering the fray, the competition for retaining talent has never been fiercer. And yet, the companies you’re about to see are succeeding in it.
Presenting the 2017 Best Places to Work in Events.