Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands leveraged experiential to engage NFL fans and beyond. Experiences popped up across the city, from the Super Bowl LIVE fan festival at Discovery Green, put on by the Houston Super Bowl Host Committee, to the NFL Experience at the George R. Brown Convention Center. Here’s a look at some of the brand action (and be sure to check back in for updates).
Verizon’s Command Center
In addition, its Virtual Gridiron VR game, developed by Verizon VR technology, featured 360-degree footage shot on the field at University of Phoenix Stadium with former NFL players running plays from an actual NFL playbook.
Verizon Game Connection, an app developed with Verizon technology gave fans the ability to stream live player appearances from the LIVE location in 360-degree video. The app also included an augmented reality field goal kicking game that was brought to life on users’ phones via signage in the footprint. Agency: Momentum Worldwide, New York City; Staffing: The Hype Agency. ...