Finally, an agency list that shines the spotlight on the rest of the marketing mix.
From the editors of Chief Marketer, we present the industry’s first and only comprehensive list of the top non-advertising agencies—The Chief Marketer 200. It is the world’s only list of the best engagement and activation agencies across 11 categories and specialties serving the U.S.
One of the only experiential partners that has it all in-house—strategy, design, fabrication, execution and measurement. The streak continues again this year with the addition of new clients SAP, and Chevron, which selected Momentum as its sponsorship AOR. Kia, Fanta, Bristol-Meyers Squibb, Georgia Pacific and illy were also new adds to the client list this year, all no doubt inspired by MWW’s ability to deliver smart, tech-fueled activations across a wide variety of disciplines including shopper, promotion, experiential, sports, music and entertainment. For Verizon, it brought the first live-streaming Oculus Rift VR experience to the Indy 500. For American Express, it activated the first IMAX live screening of an NBA game for Golden State Warriors fans. Also for Amex, it invented Air Tennis, a multi-sensory, 4D haptic game and the latest iteration in a long line of cutting edge technology experiences the agency has rolled out for the brand. Amped up its shopper/retail practice this year with SHPR (Strategic High Performance Retail), to better target opportunities, improve measurement and tap into cognitive intelligence using IBM’s Watson technology. Also launched a new esports practice with PMK BNC, and created new technology platforms, including 3D modeling, VR prototyping and telepresence robots.
HAS WORKED WITH: American Express, Coca-Cola, SAP, U.S. Army, Verizon