BAEHR TO EVOLVE EXPERIENCE STRATEGY OFFERINGS AS SVP, DIRECTOR OF STRATEGY, NORTH AMERICA
NEW YORK CITY – January 9, 2017 – Effective immediately, brand experience agency Momentum Worldwide announces the appointment of Abbie Baehr as SVP, Director of Strategy, North America. In this role, Baehr returns to the agency as part of its overall strategy and insights collective to lead the North America strategy team, and drive insights that inform Momentum’s strategic planning approach around the impact of brand experience.
Baehr will be based in the agency’s New York headquarters, reporting to Elena Klau, Momentum’s SVP, Director of Strategy, Insights and Performance.
Baehr rejoins Momentum following her prior role as SVP, Head of Strategy for Jack Morton NYC, and brings over 15 years experience in creative strategy and architecture of multi-channel campaigns. At Jack Morton, she was charged with re-invigorating the agency’s positioning, philosophy and overall creative strategy offerings. Before that role, Baehr was Momentum’s North American strategic lead on Coca-Cola, working with McCann Worldgroup partners to help redefine the brand’s global strategy. In addition, her leadership at Momentum included strategies and engagements ranging from social media to full experiential platforms on behalf of American Express, William Grant & Sons, Microsoft and beyond.
“Abbie is a rare, bold talent in an industry that requires ever bolder ideas. Our industry is rapidly shifting its focus toward creating intimacy at scale for brands, and working to understand the behavioral, technological and societal shifts that are making such focus essential,” said Klau. “Her proven capabilities in creating powerful human truths for both B2B and B2C brands will be a huge competitive advantage for Momentum clients.”
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is built on the simple truth that it's not what brands say; it's what they do that matters. That’s why Momentum delivers total brand experiences for our clients, guided by the belief that today the most important product a brand makes—other than the product itself—is an experience. The experiences we build live seamlessly in the physical and the digital worlds—what we call integrated phygital experiences. Working across sports, events, music and entertainment sponsorships, advertising and activations in all media including social and digital, product and package design, and all shopper and retail channels, Momentum’s work is driven by bringing tangible value to brands and consumers wherever they may be. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 40 countries for partners including American Express, Coca-Cola, Mondelez, Verizon, Walmart, William Grant & Sons, and many more.
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Contact: Graham Nolan
VP, Marketing Communications NA