Various twists on reality—augmented, virtual, mixed—top our roundup of technology products and strategies that will influence face-to-face experiences this year.
Start the new year with an understanding of the technology tools and tactics that will shape events such as conferences, trade shows, meetings, fund-raisers, and more. Here are the top insights gathered from 10 industry professionals that we interviewed via phone and email.
Jason Snyder, chief technology officer, Momentum Worldwide
“It’s not going to be any one big technology this next year, but how we start combining some of the newer technologies into fully functioning application layers for events. Taking virtual reality and augmented reality and linking that to machine learning and artificial intelligence and all the geospatial technologies that are available and bringing that together to create compelling new experiences for people.
“Everything has the ability to be passive now, as well. You don’t have to put on an R.F.I.D. wristband and check into places. We can do all of this magic simply because of the fact you have your mobile phone in your pocket or perhaps we are using facial recognition, so just you being somewhere helps us create a personalized experience for you.
“The mobile phone is a remote control for everybody’s life right now. It’s not just mobile first, but a mobile device being able to take advantage of the ambient intelligence that all of these systems provide. And then beyond that as we have things like conversational commerce—when you can talk to your Alexa or your Siri or your Google Now and have the same sorts of queries and things that required you to type something in, you don’t need a mobile device for that. That’s all part of that ambient intelligence. It’s shifting into that conversational commerce—you ask objects for things to happen. And then we’ll move to mind-to-mind communication after that.” ...