Momentum Worldwide named Abbie Baehr as senior vice president, director of strategy, North America. She will be based in New York, reporting to Elena Klau, senior vice president, global director of strategy, insights and performance at Momentum.
Baehr rejoins Momentum following her role as senior vice president, head of strategy for Jack Morton NYC. While there, she was charged with re-invigorating the agency's positioning, philosophy and overall creative strategy offerings. Prior to that, Baehr was Momentum's North American strategic lead on Coca-Cola, working with McCann Worldgroup partners to help redefine the brand's global strategy.
"Abbie is a rare, bold talent in an industry that requires ever bolder ideas. Our industry is rapidly shifting its focus toward creating intimacy at scale for brands, and working to understand the behavioral, technological and societal shifts that are making such focus essential," said Klau. "Her proven capabilities in creating powerful human truths for both B2B and B2C brands will be a huge competitive advantage for Momentum clients."