CHRIS WEIL: UNPLUGGED
> HIS MANAGEMENT STYLE: I am hands on and hands off at the same time. I know what is going on in the business across the board. I know our clients; I talk to our clients. My job is to have the relationship at the CMO level and all the way down. I am constantly reaching out, talking to clients. When they call me, there is a problem. But I am hands off on how others run their business. I have a simple philosophy: Tell people what you want them to do; give them the tools to get it done; and give them some money. It is not too complicated.
> ON ASSESSING TALENT AND MOVING ON FROM A POOR HIRE: Someone once said to me, “If there is a doubt, then there is no doubt.” I didn’t want to believe that, so we’d spend a lot of time on someone who you feel is not quite right, but you try and work around them, try to give them training, to build them up. Sometimes it just does not work. Not that they are not good. They just do not fit. We have a very specific culture. People are the hardest. It is everything in this game.
> WHAT HE LOOKS FOR IN A FINAL INTERVIEW: Do they fit our culture? I will talk about their lives. The most important thing is to get them past what they think they should be talking about. Getting them to talk about themselves. If you do that, you are going to learn about the person and see if they are going to fit with this culture.
> WHAT MAKES A GOOD AGENCY PERSON:They have to be good with people, they have to be good writers. They have to be able to articulate thoughts and ideas. That is what we do. We take someone’s problem and we look at it differently and come back with a story of their problem. I have seen ideas get killed because they were told wrong. Not because they were bad. Storytelling is huge.
> SPORTS TEAM/LEAGUE PROBLEM: My struggle with team and league people has always been that they think like sales people rather than marketers. Help us solve problems. Opposed to, “I can sell this category over here for this much or I can sell this over here.” It is getting better because they have to. But take the time to get to know the brand before you try and sell me a category. How can you help me solve problems? This is what we are trying to do. Solve these problems for us.
> HIS WORKOUT: No matter where I am in the world I get up at 6 or 7 to work out. No matter what I do the night before. It’s hard, especially if it is a 12-hour time difference and you haven’t slept. But working out helps clear your head on time zone travel and all of that.