Setting the bar for innovation in marketing, media and tech
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may be stronger than ever thanks to the indomitable spirit that infuses those worlds (the drive to find new revenue doesn't hurt either).
That's the underlying philosophy behind the fourth annual Adweek Project Isaac Awards, a celebration of 26 of the smartest, most inventive ideas around. Many of those ideas were adapted from existing platforms but transport the end user to experiences they could otherwise never enjoy—such as our Gravity Award winner, McCann New York (and partners), which created a virtual reality bus tour of Mars on behalf of client Lockheed Martin.
We couldn't have chosen all of these deserving winners without the expertise, patience and input from our stellar lineup of jurors (below), led by KBS CEO Ed Brojerdi. A big thanks to them all, and hearty congratulations to all our winners....
Momentum Worldwide/Los York: Verizon, Game Winner
Super Bowl 50 brought out some of the best marketing efforts from numerous advertisers. Verizon suited up for the big game with agency Momentum Worldwide, which worked with content agency Los York to create an immersive on-site experience for fans at San Francisco's Levi's Stadium. Standing in front of a 200-degree, 10-foot high, ultra-HD projection screen that virtually placed them on the gridiron, fans got to make the key pass to win the game (using motion-sensing tech). Play-by-play commentary by CBS' Greg Gumbel was overlaid onto the videos created, while retired football great Marshall Faulk announced a fake NFL Network highlight reel that included their "play." Each fan received their personal video clip via email within minutes of leaving the experience. —M.B.