New York – June 3, 2106 – Momentum Worldwide, the world’s leading brand experience agency, announces the immediate appointment of David Chamberlain to the role of SVP, Executive Experience Director. In this newly created role, Chamberlain—previously Executive Creative Director (ECD) of the agency’s New York office—will report directly to Momentum NA President Donnalyn Smith and will work across all of the agency’s North American offices with clients including American Express, Verizon, the U.S. Army, Coca-Cola and United Airlines.
Chamberlain and his newly assembled team of 2D and 3D designers, UX experts and behaviorists will use emerging technology, human insights and design to create experiences in all environments, from brick-and-mortar retail, to music festivals, to pop-ups and more. His team will work closely with Momentum’s Creative Technologists, Integrated Producers and Creative teams to build innovative, impactful experiences wherever brands and people connect.
“The power of experiences to connect brands with people and drive revenue has never been stronger,” according to Smith. “Building effective, meaningful experiences is what drives David and this new role places him and his team at the forefront of reinventing the unique moments that elevate brands and create intimacy at scale.”
Prior to being appointed ECD of Momentum New York in 2011, Chamberlain opened the New York office of Gyro where he served as ECD for five years. His career began in London, with stints at Imagination, where he was Associate Creative Director, and at Fitch as Senior Art Director.
“We’re seeing it every day: Millions of people are using ad blockers to avoid advertising and marketing messages. And while people are going out of their way to avoid those messages, you can’t—and people don’t want to—block an experience,” says Momentum Chairman/CEO Chris Weil. “Appointing David to this innovative position is testament to the power of experiences to deliver authentic, lasting relationships between brands and people and he and his team will help continue Momentum’s position as the world’s greatest experience creators.”
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is built on the simple truth that it's not what brands say, it's what they do that matters. That’s why Momentum delivers total brand experiences for our clients, guided by the belief that today the most important product a brand makes—other than the product itself—is an experience. The experiences we build live seamlessly in the physical and the digital worlds—what we call integrated phygital experiences. Our work spans all mediums—from events and sponsorships, to advertising, shopper and promotions, to music, entertainment, social and beyond. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 40 countries for partners including American Express, Coca-Cola, Mondelez, Verizon, Walmart, William Grant & Sons, and many more.
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