President - UK at Momentum Worldwide
What gets you out of bed in the morning?
Apart from a healthy addiction to coffee and kids, who’s idea of a lie in is 6.30 – I love the fact that every day is totally unique. Different people, different challenges, amazing creative ideas. The feeling that the company can create something that didn’t exist yesterday is pretty inspiring.
What is the best thing about your job?
It sounds like a dollop of massive cheese – but working with some incredible people and clients and helping them build their careers. If there is such a thing as Creative ADHD then I probably have it. I love the fact that I am never bored and that I can come home and talk about a day that included the an Olympic event in Brazil, how we recruit field teams of whiskey experts who can speak Mandarin, a brainstorm with a Sandwich artist and a healthy debate on why the entire creative department can’t go to Cannes.
How do you stay at the top of the game in this industry?
Have smarter people beneath you. Empower them, reward them and create new opportunities for them to thrive. Love your clients. Win 3 bits of inspiring new brand business (1, that keeps the lights on / 2, that mum and dad have heard of / 3, that you can tell your mates about down at the pub. Finally – know when to leave a party.
What are the most challenging aspects of your job?
Predicting the future and packaging it up into insight and creative ideas that will drive client business. Keeping and inspiring the millennial workforce – we call them the “slash” generation – they want a job and / also do their own thing. It is massively interesting and a terrific challenge to ensure we deliver careers and opportunities that keep them involved and focused.
What do you consider to be a professional achievement?
Winning Sports Agency of the Year, Event Agency of the Year, 4 DN&D pencils, Webby Award and Event of the Year all in the space of 12 months. Giving careers to over 130 brilliantly talented UK Momentum folk. Trying to stick a smile on every clients face with brilliant creative. Attempting to occasionally get some Stone Roses on our company stereo.
What’s on the horizon for you and the team?
Evangelising that in the shopper, sponsorship, field marketing and event space it is RX (Return on Experience) not just ROI that should be the measure of success. Creating world class creative work that transforms out client business. Hire some incredible people. Have some fun doing it – it is the reason we don’t work in a bank!