New year, brings a new leader for MacLaren McCann’s brand experience division
TORONTO, CANADA (January 12, 2016) MacLaren McCann Canada today announced the appointment of Matt Lewis to Managing Director, MacLaren Momentum, effective January 25, 2016. Lewis will guide the agency’s promotional, experiential and event marketing efforts from the Toronto office, leading employees across Canada, including the Vancouver, Calgary and Montreal teams.
“In today’s changing media landscape, brand experience is more relevant than ever and it is shaping the way that marketers do business,” said David Leonard, CEO McLaren McCann. “Matt has the vision and experience to elevate Momentum to deliver new and exciting integrated brand experiences for our current roster of clients, while continuing to grow and evolve the business.”
“Momentum is reinventing brand experience on a global scale and now with Matt Lewis as the new leader in Canada, we’ve added more strength and talent to the market-leading agency in this growing space,” said Momentum Chairman & CEO Chris Weil. “Today more than ever what a brand does is more important than what it says and experience creation is a major growth opportunity for brands looking to make a difference in how they connect with people. Matt is the perfect choice to make that opportunity a reality for the Canada market and to help elevate the Momentum family as we continue to forge stronger growth opportunities between all of our global offices.”
A proven leader, Lewis’ extensive experience will benefit current clients including General Motors, Mondelez, William Grant & Sons, MasterCard and Wendy’s, to create best-in-class brand experiences that build meaningful consumer connections.
Previously as Managing Director of GMR, Lewis brings more than twelve years of creating total brand experiences for some of the largest CPG, automotive, financial, and telecom brands in North America. Past clients include SAB Miller, TELUS, Nike, Ferrari, RBC and Wrigley.
“I believe in the power of positive culture, team chemistry, and collaboration to create great work,” said Lewis. “It’s an honour to be joining a network with creative, strategic and cultural strength that is second-to-none in the Canadian Industry.”
The addition of Lewis follows a number of high caliber talent and new business announcements since Leonard took charge of the Canadian agency in April of 2015. These include Darren Clarke, who joined as Chief Creative Officer and Mary Chambers as Chief Strategy Officer, Creative Directors Scott Johnson and Chris Duffett, and in Vancouver, Stefanie Kraupa as Media Director. New business wins include Trillium Gift of Life Network, Niagara Tourism and PowerStream.
MacLaren Momentum is the integrated agency’s brand experience and consumer engagement division that delivers total brand engagement for clients. A part of Momentum Worldwide, experiences span across sports, events, music and entertainment, sponsorships, advertising and activations and incorporate all media including social, digital, and shopper and retail channels.
About MacLaren McCann
MacLaren McCann is a Toronto-based multi-discipline integrated marketing communications agency with offices in Vancouver, Calgary and Montreal. The agency has been continuously ranked among the top in Canada since 1922. MacLaren McCann creates meaning for brands in people lives and improves the performance and influence of their clients.
ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is built on the simple truth that it’s not what brands say, it’s what they do that matters. That’s why Momentum delivers total brand experiences for our clients, guided by the belief that today the most important product a brand makes—other than the product itself—is an experience. The experiences we build are fully integrated “phygital” experiences, living seamlessly in the physical and the digital worlds. Momentum’s work is driven by bringing tangible value to brands and consumers wherever they may be, working across sports, events, music and entertainment sponsorships, advertising and activations—in all media including social and digital, product and package design, and all shopper and retail channels. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 40 countries for partners including, Coca-Cola, Mondelez, Verizon, Walmart, William Grant & Sons, and many more.
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