BizBash asked industry professionals to share the event technology tools and topics that will impact their work in 2016. Here are their predictions, gathered through phone and email interviews.
“Where we were doing a ton of R.F.I.D. even a year ago, we’re doing very little now. A lot of R.F.I.D. I used to do I’m replacing now with facial recognition. Where you used to use an R.F.I.D. bracelet to actively check in and for tracking and measurement at events, I am able to accomplish the exact same thing passively by looking at the human beings that are there. Seeing what dwell times are, when they are coming in, how many times they come back. The ability to implement facial recognition at scale and the cost of doing it [has come down] and… I’m able to anonymize the data very easily. I don’t have to worry about the cost of shipping and broken parts and things. And it requires far fewer calories, even no calories, for the people attending an event. It’s so cheap and easy to deploy these cameras, software, algorithms, and to work with companies that are providing facial recognition technologies. The biggest challenge we have is helping our clients understand it’s not a big brother thing. We live in this video monitoring environment, and we’re leveraging that benefit for our clients.” —Jason Alan Snyder, chief technology officer, Momentum Worldwide