FORMER EXECUTIVE DIRECTOR OF MEIO & MESAGEM JOINS AGENCY WORLD FOR THE FIRST TIME
Sao Paulo – AUGUST 31 – Maria Laura Nicotero joins brand experience agency Momentum Worldwide as its new President, Brazil. Nicotero will be based in Sao Paulo where she will lead the agency’s Brazil offices, including Rio de Janeiro, and will report to Momentum Worldwide President, International Markets, Kevin McNulty.
In this role, Nicotero provides vision and leadership for the agency’s brand experience efforts on behalf of major brands including Nissan, Bradesco, Secac, Nextel, Microsoft and more. She will guide the agency’s award-winning, industry-leading marketing capabilities, including sports and entertainment, shopper marketing, experiential, data and analytics, and more. She will also provide direct leadership for the agency’s efforts surrounding the 2016 Rio Olympics.
In her most recent position as the Executive Director of Meio & Mensagem, South America’s largest marketing and media magazine, under the Grupo M&M banner, Nicotero also oversaw all of Grupo M&M’s business operations for their events department. This move marks her first role within the agency sector.
"Maria Laura's arrival will spark an exciting new era, not only for our agency, but for the entire market,” said McNulty. “Given her leadership qualities, unstoppable energy, vital relationships and passion for innovation, she will be a visionary of action, with positive impact on our clients' business and the larger industry. No one better understands the big picture of our industry and its future like Maria Laura, as she has spent years telling the compelling story of our business; it will be exciting to see how she writes the next chapter of that story. This is the start of very big things for Momentum Brazil and the business of creating experience."
Nicotero first joined Meio & Mensagem in 2000, initially leading the magazine’s international conventions business before becoming Operations Director. Before M&M, Nicotero worked in the hotel industry, serving as Country Manager for Hotel Consultoria in Spain and prior to that she was a Senior Associate at Garcia & Associados in Sao Paulo. She began her career as Gerente Clients VIP with Transamerica Hotels.
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is built on the simple truth that it's not what brands say, it's what they do that matters. That’s why Momentum delivers total brand experiences for our clients, guided by the belief that today the most important product a brand makes—other than the product itself—is an experience. The experiences we build live seamlessly in the physical and the digital worlds—what we call integrated phygital experiences. Our work spans all mediums—from events and sponsorships, to advertising, shopper and promotions, to music, entertainment, social and beyond. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 40 countries for partners including American Express, Coca-Cola, Mondelez, Verizon, Walmart, William Grant & Sons, and many more.
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Contact: Mônica Charoux
Corporate Communications Director Latin America
Rua Loefgreen 2527 2° andar Vila Clmentino
São Paulo SP Brasil CEP 04040-033
t + 55 11 37753274
VP, Marketing Communications NA