D'ARCY TO OVERSEE BRAND EXPERIENCE AGENCY'S LONDON AND MANCHESTER OPERATIONS
LONDON and MANCHESTER, England — Dec. 16, 2015 — Global brand experience agency Momentum Worldwide has announced that Luke D'Arcy will assume the role of President, UK, effective January 1, 2016, becoming the global agency head for both the London and Manchester offices. Formerly the agency's Chief Marketing Officer, D'Arcy now heads the UK's award-winning product and team, with ultimate oversight of growth, client relationships and talent development in that market. During the transition, D'Arcy will continue to lead select international growth projects and initiatives.
"We operate in a market where it's not what a brand says, but rather what a brand does that matters – which has shaped how Momentum Worldwide has reinvented and redefined itself over the years to achieve tremendous growth. Luke D'Arcy has been essential to that growth, and is the ideal leader to drive our UK operation forward," said Momentum Worldwide Chairman & CEO Chris Weil. "Luke has the ideas and the vision to take the most awarded brand experience agency in the market and deliver a new, powerful chapter for our own brand and its roster of blue chip clients."
"Over my career, I've been honored to be a part of the Momentum family, helping the agency and its clients face new challenges – and it's a tremendous honor to be assuming direct leadership of offices that are stars in the network, with creative, strategic and cultural strength that is second-to-none in this industry," said D'Arcy. "The team here is transforming so many areas of brand experience, generating amazing insights, technological innovations and business results; we're ready to elevate our game and this raise the bar in the market."
A marketing professional for the past 18 years, D'Arcy had rejoined Momentum in 2010 as a member of its European Board and was promoted to the global role of Chief Growth Officer in 2011, and to the global board as Chief Marketing Officer in 2013. He has been a key leader in delivering agency business wins including Verizon, Diageo, U.S. Postal Service, Unilever, GoDaddy, United Airlines and beyond.
In 2009 he joined Virgin to help Sir Richard Branson launch the Virgin F1 brand globally. 2006 saw D'Arcy become a Partner of leading global agency, Iris Worldwide. In 2003 D'Arcy first joined Momentum as Marketing Director, helping the agency grow its profile and new business performance nationally and internationally with wins like Bacardi, BMW MINI, Kraft and Intel.
D'Arcy sits on the 4A's New Business Committee, has been nominated as an agency innovator by The Internationalist in 2014, is an IPG Business Mentor and is also an international industry speaker on topics like sports, shopper marketing and agency growth strategies.
ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is built on the simple truth that it's not what brands say, it's what they do that matters. That's why Momentum delivers total brand experiences for our clients, guided by the belief that today the most important product a brand makes—other than the product itself—is an experience. The experiences we build are fully integrated "phygital" experiences, living seamlessly in the physical and the digital worlds. Momentum's work is driven by bringing tangible value to brands and consumers wherever they may be, working across sports, events, music and entertainment sponsorships, advertising and activations—in all media including social and digital, product and package design, and all shopper and retail channels. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 40 countries for partners including American Express, Coca-Cola, Mondelez, Verizon, Walmart, William Grant & Sons, and many more.
momentumww.com and @momentumww
Contact: Graham Nolan
VP, Marketing Communications NA
UK PR Manager
0203 350 0079