Momentum became the first-ever experiential advertising agency ever named to the Ad Age "2018 A-List Standout" in consecutive years.
For the second consecutive year, Ad Age named global brand experience agency Momentum Worldwide to its Agency Standouts list, as part of the A-List, celebrating the top forward-thinking agencies in the marketing industry today. Momentum is the first brand experience agency ever named to the Agency Standouts list.
On Valentine's Day, global Chief Technology Officer Jason Alan Snyder shares some thoughts with Adweek on the relationships people have with their AI virtual assistants, and the ones people may develop in the future.
Event Marketer looks at the best experiential marketing surrounding the Super Bowl and highlights our work with American Express and Verizon as two of the standout programs.
In BizBash, our innovation lead, Heather Salkin, shares her thoughts on the Opening Ceremony for the Pyeongchang Olympics.
Momentum President and CMO Kevin McNulty writes on the challenges that brands must face head on when partnering with a live, global event like the Olympics.
NEW YORK A new portfolio of credit cards from Hilton and American Express offers perks including access to experiences related to food, travel, sports, and music. To celebrate the launch, the two brands hosted an immersive event for card members, influencers, and press on January 30 at the Conrad New York, with areas inspired by those four themes.
Momentum CEO Chris Weil joined CNBC's "Squawk Box" and spoke with Andrew Ross Sorkin ahead of the Super Bowl about the upcoming ads to look forward to and the power of brand activations alongside the game.
Momentum UK's Dean Taylor writes:
By the year 2020, there will be more than 26 billion connected devices, which is double the number of tablets, smartphones, and PCs combined. From an evolution point of view this provides unprecedented access to customers and more data generation than ever. Today, Mr Wanamaker would be in his element but would now face the same challenge as the rest of us - how do we use this as a force for good and truly improve the consumer experience?
Global Chief Technology Officer Jason Alan Snyder advises businesses not to lose sight of the human factor when creating artificial intelligence, reminding marketers that ultimately we're creating products for people.