On my first day working at Momentum, I was warmly welcomed and introduced to every member of the team individually. Since then, everyone has been so friendly and I have been fortunate enough to work with different people every day.
Prior to starting my placement I had expressed an interest in some of the ASDA work I had seen at the agency showcase event, the ‘Momo Hello Show’ (Pot Noodle experiential).
To my surprise and utter delight I was asked to work on a brief for ASDA, specifically looking at retailtainment during my week at Momentum. I absolutely loved being involved in this brief and particularly enjoyed working closely with Neale and Lauren who opened my eyes to the world of copywriting and art direction.
The three of us spent a full day working on concepts and it became apparent to me just how much I love working on this part of a creative brief. I even found that I was asking myself at the end of the first day whether I would be happier and more suited to being a designer or a junior art director. When I think about the briefs I have been working on nearing the end of my degree, a lot of the time I have the most fun when I am experimenting with concepts and prototyping design ideas.
When I wasn’t working on this brief, I worked alongside head of design, Julian to try and make amendments to some designs for Nescafe. This consisted of lots of meetings and constant feedback and allowed me to understand what it would be like working as a designer at Momentum. I have really enjoyed working on this brief too as it has been very insightful and actually quite challenging at times. The brief itself was also very different to anything I have worked on before, and demonstrated to me just how diverse the projects here at Momentum are.
Working at Momentum has been a refreshing change for me. I have worked at several other studios prior to this placement, but this has to be one of the friendliest and most inviting. I had always considered myself as a ‘graphic designer’ until now. I have started to question the career path I would like to take and have already started to consider the possibility of applying for the graduate programme here.
There are so many opportunities within the creative industry to explore and consider. This is why I view placements and studio visits as being so important. If I hadn’t engaged with any work outside of university it would have been much more challenging for me to understand where my strengths lie. All of the choices I have made since starting my degree have helped to inform my practice at present.
I am thoroughly enjoying my time here and feel extremely grateful to have been given this opportunity before graduating. I have already learnt so much and I am really looking forward to what next week has in store for me!