PREVIOUSLY UK DIRECTOR, INSIGHT & STRATEGY
CHICAGO – November 12, 2014 – Brand experience agency Momentum Worldwide announces the appointment of Matthew Gidley as the new Managing Director of the agency’s Chicago office. Most recently Director of Insight & Strategy at Momentum UK in London, Gidley—already a member of the agency’s Executive Leadership team—is charged with the growth of the Chicago office, and with ultimate oversight of partnerships with leading brands including the U.S. Army, Mondelēz International, United Airlines and more.
Gidley will report directly to EVP Regional Director, North America Donnalyn Smith and will begin his new position in January.
“Matthew Gidley is everything we could want as a leader in our Chicago office,” said Smith. “He has been so central to the development of our total brand experience approach, culture, talent and work around the world. His understanding of strategy, insights and people are going to be huge assets to our entire U.S. network.”
Gidley has been instrumental in defining and advancing Momentum’s total brand experience approach, as well as co-leading the agency’s strategy, planning and insight teams—which in recent years have published studies such as “We Know Millennials,” “We Know Retail Sales Professionals,” and the upcoming “We Know Dads.” From London he has led the agency’s planning and insights approach across Europe for brands like Walmart, Nestle, Microsoft and more.
Gidley has been with Momentum since 2009. Prior, he was a Head of Creative Strategy within Interpublic Group’s Team Nokia, helping create the award-winning branded films The Fourth Screen and Days of Change. Other assignments included Thomson Reuters, Zain and Proctor & Gamble.
Previously, Gidley also worked as an event producer. Gidley’s pre-agency career includes speech writing for CEOs, several award-winning brand films for the likes of Meridien Hotels and Britvic, and a decade co-editing the poetry/fiction magazine Raw Edge. As a member of the editorial panel at Tindal Street Press from 1999 to 2003, he published Astonishing Splashes of Colour by Clare Morrall, which was shortlisted for the Man Booker Prize, an unprecedented achievement for the otherwise small publishing imprint.
Gidley joins Matt Denten, Momentum’s recently announced Midwest region Executive Creative Director, in leading the office’s talent and product.
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ABOUT MOMENTUM WORLDWIDE
It's not about what brands say. It's what they do that matters. People are no longer satisfied with simply "hearing" a brand's message; now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for the best brands in the world. We do this with expertise in business and communications strategy, idea and content creation, and flawless execution across every possible touch point—including events, sponsorships, promotions, advertising, shopper and retail, music, entertainment, social, digital, product and package design and beyond. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Mondelēz, Microsoft, Walmart, William Grant & Sons, and many more.
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