Fran Elliott, UK director of Experiential and Events at Momentum Worldwide talks to Event Magazine about the problem in the event industry of definition along with some ideas to remedy the situation.
Director of sports and entertainment Mike Sundet is the focus of SportsBusiness Daily's weekly "Weekend Plans" series.
The Bentley Studio Experience hits Australia, helping people design a bespoke luxury automobile specific to their interests and aesthetic and Car Guide is there with the story.
CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.
Mike Sundet, our director of sports and entertainment, spoke with Adweek about the rising trend of Major League Baseball teams looking to reach more female fans saying it's smart but that teams need to be very careful not to be patronizing.
Chairman/CEO Chris Weil spoke with Adweek about the difference between creativity and invention and his desire to totally reinvent the agency structure.
American Express created a stunning, pop-up Centurion Lounge on the slopes of Deer Valley (Utah) and Event Marketer walked away impressed.
The Drum writes on Jason Alan Snyder's elevation to the newly created role of Chief Technology Officer, NA
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.