IPG brand experience agency Momentum Worldwide announced new leadership of its strategy and tech teams with the promotions of Jason Alan Snyder to the role of global chief technology officer and Elena Klau to the newly-created position of chief strategy and analytics officer. Snyder and Klau will both continue to operate out of the agency’s New York headquarters.
New York – June 22, 2017– Momentum Worldwide, the world’s leading brand experience agency, today announced the promotions of Jason Alan Snyder to the role of global Chief Technology Officer and Elena Klau as its first-ever Chief Strategy & Analytics Officer. Snyder was previously Chief Technology Officer, North America and Klau was previously SVP, Group Director Strategy, Insights & Performance NA. Both Snyder and Klau will remain based at Momentum’s New York global headquarters.
You might have noticed lot of excitement around AI at the moment, with the likes of Google, Facebook, Microsoft, and Amazon all vying to be the loudest voice promoting the newest buzzword. In some cases it is even being heralded as the Fourth Industrial Revolution. With AI-powered Go and chess champions, it seems like ‘the singularity’ is fast approaching.
Our music and entertainment lead Glenn Minerley writes in The Drum: "Brands have long looked to get into bed with the festival circuit to associate their products with the free spirited approach of music loving millennials. The hopeless marketing romantic in me wants this to work out for them. But will it?"
Global brand experience agency Momentum Worldwide has teamed up with entertainment agency PMK.BNC to launch a collaborative gaming and e-sports practice.
Two very well established agencies, Momentum Worldwide and PMK•BNC have joined forces to announce the formation of a new cross-agency practice focused on connecting brands with the video games and esports industry.
World-renowned entertainment agency PMK•BNC and highly-decorated brand agency Momentum Worldwide have launched a collaborative esports and gaming practice.
Both companies are part of the Interpublic Group of Companies (NYSE: IPG), with operations in more than 40 countries around the globe.
New York and Los Angeles – Tuesday, June 13 – Momentum Worldwide, the world’s leading brand experience agency, and PMK•BNC, the world’s leading entertainment agency, announce the formation of a new cross-agency practice focused on connecting brands with the multibillion-dollar world of video games, Esports and the nearly two billion video game fans around the globe.
American Express was named BizBash's Top Innovative Brand, with its Coachella, Panorama, Golden State Warriors, Seattle Seahawks and Platinum Card experiences all cited as examples of the brand's excellence.