CTO Jason Alan Snyder spoke with The Drum about trends in smart lighting and smart homes and the advantages these kinds of systems provide to individuals and how the larger energy savings help the world.
Chief Technology Officer Jason Alan Snyder spoke with Creative Pool about VR and the emotional connection it can create in the future between people and brands.
Kia Motors has found an unusual avenue to promote that it's the Official Automotive Partner of the NBA -- through your nose.
Working with Momentum Worldwide, the automaker has created air fresheners that emit the "distinct in-game musk" of sports fans' favorite NBA teams. Kia is promoting the giveaways in a cheeky social video (above) that shows how the deodorizers originated in the "Kia Scent Lab."
Kia has unveiled NBA air fresheners providing drivers with each team’s ‘distinct in-game musk’ – the call to action will be that the products will only be stocked across 190 American Kia dealerships.
As the Official Automotive Partner of the NBA, Kia Motors is today launching a promotional and social campaign that unveils its newest innovation: air fresheners with the “distinct in-game musk” of your favourite NBA teams.
Created by Momentum Worldwide, the campaign launches with content that introduces the uniquely pungent air fresheners, along with their origin, the “Kia Scent Lab.”
NEW YORK – February 21, 2017 – Elena Klau, SVP, Group Director Strategy, Insights & Performance NA for leading brand experience agency Momentum Worldwide, was named to the SportsBusiness Journal’s “Forty Under 40” list recognizing the top young leaders in the sports, sports marketing, and sports sponsorship worlds, as decided upon by the publication’s editors.
Event Marketer lists its top brand experiences at Super Bowl LI and put the Verizon Fan Experience atop the list!
Creative technology and integrated production lead Heather Salkin reviews the Super Bowl Halftime Show from a production standpoint with BizBash
The 2017 Ad Age A-List has been announced and Momentum was named to the Standouts list, the first brand experience agency to ever earn the honor!
Speaking with The Drum, Chief Creative Officer Omid Farhang shares some advice for young creatives on how to succeed in our industry and what traits are most important.