Momentum Japan wants in on the virtual, augmented and mixed-reality land grab. The activation agency, which is part of McCann Worldgroup, has formed a ‘Phygital Experience’ team to innovate in those three areas as well as retail.
American Express, in the fourth and final of its All for Dub Nation Watch Parties this season, put its merchant partners—rather than cardmembers—front and center at a gathering on San Francisco’s Pier 35 on The Embarcadero to cheer on the Golden State Warriors as they defeated the New Orleans Pelicans.
Event Marketer looks at the top brand activations at Coachella this year and highlights the American Express experiences on and off the festival grounds as one of the best ones there.
Chief Technology Officer Jason Alan Snyder says brands need to be aware of their choices when it comes to gender in virtual assistants, saying "Gender adds to persuasion. It also comes with a ton of cultural meaning.”
After surveying our employees and gauging their satisfaction, Event Marketer has named Momentum as one of its Best Places to Work!
As part of its Best Places to Work coverage, Event Marketer spoke with two recent new Momentum hires, Nina Bacchi (associate account executive, Momentum New York) and Ken Earley (senior copywriter, Momentum St. Louis) about their experience so far at the agency.
CEO Chris Weil spoke outside the 4A's Transformation conference about the role of content marketing and the importance of connecting with consumers and adding value to their experiences instead of just messaging at them.
Jason Alan Snyder (Chief Technology Officer, NA) talks with The Drum about virtual assistants like Alexa and how brands must think about their goals and the context in which bots and virtual assistants will be used.
Group creative director Kevin Gosselin has some advice for everyone in the advertising and marketing industries: approach new hire interviews like they're your most important meeting of the day.
"A majority of fans and viewers of video games believe that such entertainment will overtake traditional sports by 2022, according to a new study by Momentum Worldwide."