With the 2016 Olympics come and gone, Momentum New York's director of analytics Alexander Liss looks at what brands were driving social conversation around the Games and shares some lessons from which all marketers can learn.
CTO Jason Alan Snyder looks at the present and future of digital payments in a conversation with The Drum.
Momentum UK President Luke D'Arcy looks at how brands are using VR and AR technologies and what retailers can do in the future.
Momentum UK's Dean Taylor (director of creative strategy) looks at the B2B marketing landscape and says, "Now, more than ever, creating experiences and encouraging interactions both online and in the real world, is critical to the success of B2B businesses, and is driving some of the key trends in experiential B2B marketing."
Donnalyn Smith serves as the President of all of our North American offices and spoke with the 4A's for its series "See It & Be It" where the "4A’s asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men."
On Saturday Chief Technology Officer Jason Alan Snyder spoke with KCBS 740 AM/104.9 FM in San Francisco about crisis culture and how marketers have created it and what they can do to avoid it in the future.
Momentum UK President Luke D'Arcy shares some thoughts on creating VIP experiences and their effectiveness with Raconteur
Congratulations to our shopper marketing lead Laura Moser, who was named to the Path to Purchase Institute's Women of Excellence list and honored Thursday evening at the Path to Purchase Expo in Rosemont, Illinois!
Jason Alan Snyder (Chief Technology Officer) writes in Adweek that "We have to acknowledge that as marketers, we have enabled, even encouraged, a persistent state of panic. ...But I want to make clear that brands should genuinely help improve people's lives in the culture, despite the culture we have historically chosen to foster."
Chief Creative Officer Omid Farhang talks with The Drum about how brands and marketers are using oddball holidays like Talk Like a Pirate Day because "...whether built upon an altruistic cause, an obscure taste or a goofball hobby, a sense of community is fundamental to the human experience. Suddenly National Cinnamon Raisin Bread Day doesn't sound so frivolous, right?"