Strategist Matt O'Toole (Momentum Chicago) writes about the challenges for retailers in categories that consumers find confusing or challenging, and has solutions for brands and retailers to create positive customer experiences.
BizBash looks at some of the highlight's from this year's Panorama Music Festival in New York City, highlighting the American Express, Hendrick's Gin and Glenfiddich experiences as some of the best ones on-site.
LOS ANGELES – June 27, 2017 – The 3% Movement and brand experience agency, Momentum Worldwide, have partnered to launch the It Takes a Village “Work Pause Thrive” book tour that will be hosted this year in Los Angeles, New York, Chicago, and Atlanta.
Every year the Red Sox add new additions to the growing number of food options offered at their concession stands, and while they may not be as adventurous or outlandish as some ballparks, Fenway continues to offer great, creative local options. There are the standard hot dogs, peanuts, and Cracker Jacks, but there are plenty of choices for diners of any appetite. Below is a list of Fenway’s finest and newest food and beer options for enjoying a Sox game (just don’t throw any of them at the Yankees)....
Brand experience agency Momentum Worldwide and multi-platform creative studio Flight School have developed a multi-player VR experience for truck manufacturer GMC celebrating the latter’s longstanding relationship with the Calgary Stampede, a ten-day rodeo that kicks off July 7, and offering a new twist on a marquis event: Chuckwagon racing.
Pride events that took place in many U.S. cities in June presented a mix of the usual community celebrations, along with protest marches opposing President Donald Trump's administration. While the addition of protest marches added a political element to Pride Month events—one that called back to the L.G.B.T.Q. community's roots of speaking out for equality—Pride organizations and sponsors still offered event attendees a variety of ways to celebrate their identities. Here's a look at highlights from last month's Pride events, including marches, festivals, and award shows.
CEO Chris Weil writes in Adweek about the first public high school in the country that teaches advertising and marketing skills and why it's important for the industry to support a diverse new pipeline of talent.
IPG brand experience agency Momentum Worldwide announced new leadership of its strategy and tech teams with the promotions of Jason Alan Snyder to the role of global chief technology officer and Elena Klau to the newly-created position of chief strategy and analytics officer. Snyder and Klau will both continue to operate out of the agency’s New York headquarters.
New York – June 22, 2017– Momentum Worldwide, the world’s leading brand experience agency, today announced the promotions of Jason Alan Snyder to the role of global Chief Technology Officer and Elena Klau as its first-ever Chief Strategy & Analytics Officer. Snyder was previously Chief Technology Officer, North America and Klau was previously SVP, Group Director Strategy, Insights & Performance NA. Both Snyder and Klau will remain based at Momentum’s New York global headquarters.
You might have noticed lot of excitement around AI at the moment, with the likes of Google, Facebook, Microsoft, and Amazon all vying to be the loudest voice promoting the newest buzzword. In some cases it is even being heralded as the Fourth Industrial Revolution. With AI-powered Go and chess champions, it seems like ‘the singularity’ is fast approaching.