CEO Chris Weil spoke outside the 4A's Transformation conference about the role of content marketing and the importance of connecting with consumers and adding value to their experiences instead of just messaging at them.
Jason Alan Snyder (Chief Technology Officer, NA) talks with The Drum about virtual assistants like Alexa and how brands must think about their goals and the context in which bots and virtual assistants will be used.
Group creative director Kevin Gosselin has some advice for everyone in the advertising and marketing industries: approach new hire interviews like they're your most important meeting of the day.
"A majority of fans and viewers of video games believe that such entertainment will overtake traditional sports by 2022, according to a new study by Momentum Worldwide."
A new report by brand experience agency Momentum on the media consumption habits and behaviours of gamers has revealed that the games industry is an underused way of reaching ad-receptive consumers.
Momentum Worldwide and Twitch have shared the results of the We Know Gamers study, a study that looks at the consumption habits and behaviors of gamers...The findings presented in the report reflect some interesting trends, including one which reported that most of the participants (28 percent) answered that they would rather be a top player of their favorite game than a movie star (22 percent), athlete (18 percent), or music star (15 percent).
he popularity of competitive gaming — also known as eSports — continues to rise, and some predict that it may surpass traditional sports within the next few years.
Global brand agency Momentum today released a new research study that asked gamers about their media consumption habits and thoughts on the future of gaming.
A new study by global brand experience agency Momentum Worldwide revealed that 53 percent of gamers believe that more people will watch video games than traditional sports by 2022. The group got its info from 2,260 gamers, which Twitch gave access to via the site’s Power Research Group. Twitch is the leading game-streaming site, with over 100 million users a month.
Gamers have spoken: A new report revealed that gamers think watching and playing video games will surpass watching and playing sports by 2022.
Global brand experience agency Momentum Worldwide surveyed 2,600 people on gaming habits, including opinions on watching and playing competitive video games. The study showed that gamers consider their hobby mainstream, with 75 percent of respondents stating that gaming will always be a part of their lives.
Elena Klau (SVP, group director of strategy, insights and performance) was named to the SportsBusiness Journal's "Forty Under 40" list and shares the experiences that led her to this great honor.