For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated section within the official USTA app and its biggest Cardmember Club to date.
For the second straight year, Verizon's Super Bowl experience was named Best Sports Marketing Invention by the Adweek Project Isaac Awards.
One year ago, Verizon CMO Diego Scotti sent a letter to all of the brand’s agency partners. In that letter, Scotti called on each of the 11 agencies on the Verizon roster to focus on improving the number of women and people of color working for them.
Ready to brush up on your swing and get a feel for what it’s really like to be a tennis pro? If you’re attending the U.S. Open this year, American Express is giving you the chance to do just that with a game of air tennis.
Strategist Matt O'Toole (Momentum Chicago) writes about the challenges for retailers in categories that consumers find confusing or challenging, and has solutions for brands and retailers to create positive customer experiences.
BizBash looks at some of the highlight's from this year's Panorama Music Festival in New York City, highlighting the American Express, Hendrick's Gin and Glenfiddich experiences as some of the best ones on-site.
Chief Technology Office Jason Alan Snyder speaks with The Drum about the rise of facial recognition software and what it means for brands.
For the 12th straight year, Momentum is honored to be named by Event Marketer on its annual "It List."