On Saturday Chief Technology Officer Jason Alan Snyder spoke with KCBS 740 AM/104.9 FM in San Francisco about crisis culture and how marketers have created it and what they can do to avoid it in the future.
Congratulations to our shopper marketing lead Laura Moser, who was named to the Path to Purchase Institute's Women of Excellence list and honored Thursday evening at the Path to Purchase Expo in Rosemont, Illinois!
Jason Alan Snyder (Chief Technology Officer) writes in Adweek that "We have to acknowledge that as marketers, we have enabled, even encouraged, a persistent state of panic. ...But I want to make clear that brands should genuinely help improve people's lives in the culture, despite the culture we have historically chosen to foster."
Chief Creative Officer Omid Farhang talks with The Drum about how brands and marketers are using oddball holidays like Talk Like a Pirate Day because "...whether built upon an altruistic cause, an obscure taste or a goofball hobby, a sense of community is fundamental to the human experience. Suddenly National Cinnamon Raisin Bread Day doesn't sound so frivolous, right?"
Momentum UK's director of experiential and live events Fran Elliott talks about pop-up shops and asks if they are overused, misused or losing their power.
CEO Chris Weil was profiled by the SportsBusiness Daily, sharing the advice from his father that kickstarted his career, how he approached being named CEO at age 37 and the power of experiences.
As part of his profile in SportsBusiness Daily, CEO Chris Weil answers some rapid-fire questions.
To celebrate the second year of its partnership with the Seattle Seahawks and to get the team's fans—also known as 12s—pumped for the upcoming season, American Express hosted a seated dinner for card members on CenturyLink Field's 50-yard line. “Dinner on the 50,” which took place August 27 and was produced by Momentum Worldwide, offered guests a four-course meal inspired by four quarters of a football game. According to an event spokesperson, “a few hundred people” were at the dinner.
Chief Technology Officer Jason Alan Snyder tells The Guardian that new technology like VR and Mixed Reality are useful for brands and marketers but "Immersive technology needs to focus on connecting humans to humans in a profound way."
Jason Alan Snyder (CTO) is an inventor with numerous patents to his name, including several that helped shape the initial Google Glass technology. He speaks with Popular Mechanics as they examine the emerging Microsoft Hololens virtual reality technology.