President & Chief Marketing Officer Kevin McNulty spoke with the SportsBusiness Journal about sports viewership and about putting fans first.
Momentum UK President Luke D'Arcy writes in The Drum about how brands need to know what their customers want and provide better experiences.
United Airlines has signed on to be the title sponsor for the Rock 'N' Roll Marathon series events in Washington DC and San Francisco and Momentum negotiated the deal for United.
CTO Jason Snyder shares some thoughts with The Drum on recent wearable glasses technologies and looks at what a company like Apple might do in the space in the future.
Momentum UK's Anna Dalziel and Paul Gascoigne share some tips in The Drum on how to write the kind of award entry that will help you score more wins.
Kicking off the Momentum Sports Marketing Symposium with SportsBusiness Journal, President & Chief Marketing Officer Kevin McNulty spoke with Coca-Cola's Ricardo Fort about the Fan First Future and the changing landscape for one of the world's biggest sponsors.
Jason Alan Snyder (CTO) speaks with Marketing Dive on how marketers are using AI technology and how it is changing the field saying, "It is very helpful to have something that can make inferences — my job is to create intimacy at scale and AI helps me do that.”
CTO Jason Alan Snyder talks with The Drum about what role AI, bots and other algorithms had in the polling mistakes that led up to the surprising presidential election results.
CTO Jason Alan Snyder spoke with Ad Age about how AR is only a part of a brand's technological experience and while useful, has limitations.
Chief Technology Officer Jason Alan Snyder speaks with The Guardian about machine intelligence and the experiential nature of bringing brands to messaging.