Luke D’Arcy was named President of Momentum UK in 2016. Previously he had been Chief Marketing Officer from 2014-16, and before that, Chief Growth Officer from 2011-14. In 2009 he joined Virgin to help launch the Virgin F1 brand globally. D’Arcy in 2006 become a partner of Iris Worldwide. In 2003 D'Arcy first joined Momentum as Marketing Director, helping the agency grow its profile and new business performance nationally and internationally with wins like Bacardi, BMW MINI, Kraft and Intel. D'Arcy sits on the 4A's New Business Committee and has been nominated as an agency innovator by The Internationalist in 2014.