CASE STUDY

Challenge

• American Express, long a supporter of live music, challenged us expand on this tradition, and create something brand new.

Solution

• Unstaged was a monster. We helped shoot, cut, create digital and social media for top-tier performances. Then, partnering with VEVO and YouTube, we put all of our original concerts, shot by legendary filmmakers, online for all the world to see.

• Video
• Social
• Event

Result

• We featured artists like Alicia Keys, John Legend, The Roots and Arcade Fire. Then paired them with such filmmaking legends as Terry Gilliam, Spike Lee and Kenny Ortega. The numbers came in with:
• Over 30 million views
• A media valuation of $1.6 Billion
• One of the most talked about concert programs to date

Challenge

• The female brand Libresse is all about how it is to be a woman. And it all started with the first women Eve; fertility, menstruation, the hole bit. And that╒s why we wanted to make a modern campaign on this very old story about sins. The goal was to create sales, activation and attention in a low interest category.

Solution

• Libresse approached Seven femaile designers. Each designer expressing their view on one of the sevin sins. The campaign pay off became: Seve Designers, Seven Sins, Seven Tins.
• P.S. CARRY TINS are, for those who don't know, a practical and stylish way to carry your towels in your handbag. 
  
• Seven films were produced, one for each sin. Both to be used on TV and Online. On Facebook you could test what sin you are most guilty of through analyzing all your status updates. Finally in-store, each tin was packed straight on the Libresse packs. 
  

Method of promotion:

Carry tins are relevant for:

Media/Seven Films:

Social/Sins Test

• TV
• Video
• Promotion
• Social

Result

Libresse most successful promotion ever?

Very strong test values:

Challenge

• American Express wanted a campaign that would give fans unparalleled access to the players they love, to enjoy during the event and for months after. That mission was fulfilled, inside Arthur Ashe stadium and beyond.
  

Solution

• We gave the world the Next Contenders. An all-access look at four up-and-coming players with onsite events at the US Open, 30 videos, a popular TV spot, 50 infographics, and 150 blog posts. Then we partnered with the USTA and "Fresh Courts" to introduce our players to tomorrow's superstars.

• Video
• Social
• Event
• Partnership
• Blog

Result

• By taking a less expected, more intimate approach on today's new players, we inspired the industry and media to talk about American Express in a brand new way. Here are the stats:
• Increased experiential touchpoints between '08 & '10, 17%
• Increased publicity 118%
• Owned the post-match interviews with ESPN
• Hit a record high charge volume of $21.17 million, up 6% from '09
• 673,358 US Open iPhone App Downloads, up 53% from '09
• Got the 2nd highest Engagement Score and Completion Rate among AXP verticals, ever
• Increased banner response 26.5%
• 15.6 million Impressions from the TV Spot
• Increased Social Media 11%
• Increased Radio Program Attendees 68%
• 32,000 gift cards redeemed onsite, up 3% from '09

Challenge

• Busch Gardens wanted to drive advanced online ticket sales for their annual Halloween event, Howl-O-Scream.
  

Solution

• We created a psychopath, Sylvie, to act as the theme for the event. 
• Then we had her band, My X, perform live every night. but we didn't reveal all the details at once. We kept the audience guessing until the event went live.
• Between the anticipation and the live concert hype, online sales soared.
  

• TV
• Video
• Promotion
• Website
• Social
• Event
• Partnership

Result

• The results rocked.
  

Challenge

• Simple, Budweiser wanted us to get those in the 21-27 crowd to drink more Budweiser.

Solution

• We created the "Band of Buds." A nationwide search for the best "crew of friends." With 650+ events, 25 regionals and a 4-day Las Vegas finale competition for a $100K and Rolling Stone Photo Shoot. Then we created a huge online presence with a robust online site, advertising and social layers.

• Promotion
• Website
• Social
• Event
• Mobile
• Partnership

Result

• We think it was incredibly successful. But, we'll let the numbers do the talking
• Over 2,000 crews in the first 8 weeks of the program
• 3,300 total crews all-together in 20 weeks
• 14,000 total participants
• 130,000 piece of user generated content
• 515,000 unique site visits
• 230 million impressions
• All new Budweiser Brand Ambassadors in the 21-27 target market

Challenge

• Rowntree wanted us to make a big campaign to sell more Randoms and gave us free reign on what we could do. We think it was a smart move.

Solution

• We created a massive campaign with a traveling gnome hot air balloon - shaped like the candy - at the center. Then we delighted Randoms fans with some random events, and packaged it all up using a staggering amount of original online content and conversations for the world to chew on.

• Promotion
• Social
• Event

Result

• We created a wealth of social response that was well above expectations
• Fans, RSVPs, views and chatter led to 2.85 million social media impressions
• And we delivered over 1,200 event interactions

Challenge

• Wheat Thins wanted the Bonnaroo people to get down on some of their snack.

Solution

• We created the Wheat Thins Snack Bar: a multi-sensory experience that had a video tree of 20 HD-monitors displaying user generated content, kiosks, video booths and a boatload of Wheat Thins. So, people could sit back, snack, relax and create to share with the world.

• Social
• Event
• Kiosk

Result

• Wheat Thins numbers went up, pretty significantly.
• 7% Increase in Gross Revenue
• 6% Increase in FDMx Consumption
• 6% Increase in Base Money
• 6% Increase in Base Money/TDP
• .5% Increase in Money Share

Challenge

• Coke asked us to create a bash for the 25th anniversary of Coke Light.

Solution

• We covered the façade of the Oscar Hotel in Madrid with 15,000 bottles that were made online with a powerful site we created. On it, the public was invited to design and share their bottles with the world. People with the best bottles got great prizes and everyone's bottle made to the wall.

• Website
• Social
• Installation

Result

• The reaction was huge. We got:
• 15,000 bottles designed by consumers
• 100% delivery of prizes
• And a big, big response from the media

Challenge

• We were asked to celebrate the 40th anniversary of Emerson Fittipaldi and bring it to all of Brazil.

Solution

• We shut down Sao Paulo and let Emerson Fittipaldi loose in an F1 car. Pretty much, all of Brazil watched and we created everything around it -- from TV to print to social social media, all leading up to the event. But also arranging press conferences, sustainable initiatives and a book launch.

• TV
• Video
• PR
• Social

Result

• The response was an explosion of Brazilian pride, and it was all covered on TV throughout the country
• 25 million viewers in one night
• Full coverage with many other TV programs
• Front page from the most important newspaper with 300K issues/day
• $2 million in publicity
• Continued activations until 2012